aquarius season, girlbloggers, and the vibe shift

Hello blog and the most dreamlike state of being has just closed out for me. The last time I posted on this blog, I was in the desolate trenches of winter and the recent months have been full of ephemeral pleasures. All of my friends and I are the glorious sign of Aquarius, and the endless weekends of birthday partying have finally come to a close. I apologize for the short absence in January, the new year for me has been a whirlpool of reinvention. I celebrated my seventeenth birthday, which was filled with heightened emotions and fear, as growing up is scary and I am fearful of the fact that this is my last year of true youth. Youth not in the idea of being young, but youth in the way that I am still in the eyes of the world a minor. I got bangs, which is partly to live out my Alexa Chung fantasies, but in reality they are the biggest nuisance for me. The wind on my bangs has been the bane of my existence.

Recent ruminations in my mind have been the cult of the girlblogger. I am painfully accepting that I am girlblogger adjacent to some extent. However these women are truly a disease and even though I similarly adore Miu Miu, worship My Year of Rest and Relaxation and Sofia Coppola, I am contrarian and multifaceted enough not to boil my existence down like this! This bubble also soley exists on the internet where all the subculture is like bacteria that spreads and multiplies depending on the media consumption of lonely adolescents. Girlbloggers are putting the sleepy and rose colored malaise of being a skinny white conventionally attractive teenage girl back into the culture! In a piece for various-artists.com titled “Slouching Towards Girlblogging”, Biz Sherbert writes that “A girlblogger is a girl who blogs about being a girl, a girl‘s girl, a girly girl who looks like she dances ballet, weighs little, wears lip products from Dior, and is tightly wound but loosely tied together with a ribbon.” What I feel differentiates these wretched girls from a typical Pinterest skimming moodboard maker is the glassy internal monologue that is ever prevalent in the world of this archetype. As I’ve dived deeper into this hellhole I’ve come to realize the delusion of these women. They truly live in this dreamland of Lily Rose Depp worship and I pray they don’t drown in sugary perfume and Lana Del Rey lyrics. Stay strong @waifchanelcigarette !!!!!!!!

Speaking of the culture, the vibe shift is coming! I recently read that The Cut article on the final grasps of the geriatric millenials chokehold on the culture. Sean Monohan is the founder of the substack 8ball.report, the newsletter primarily focusing on trend-forecasting, cracks in postmodernity and whatnot. Monohan categorized the 3 vibe shifts that these geriatric millennials have shaped as “Hipster/ Indie” of 2003-2009, “Post Internet/Techno” of 2010-2016, and finally the most detestable vibe shift being “Hypebeast/Woke” of 2016-2020. For a more in depth explanation of the 3 vibe shifts I would read that article https://www.thecut.com/2022/02/a-vibe-shift-is-coming.html but how I see it is that the mainstream masses have all deemed one aestheticized way of being the forefront of the culture. The one that ruminates the most in my mind is the most recent vibe shift, as I vividly remember the point in time where Drake was the peak of culture in everyone’s mind in a very bizarre way. This theory of a vibe shift just goes to show the mob mentality and sheeple energy that we possess as society. Especially transferred over into a digital space. Anyways! Some are theorizing that the latest in the trend forecast is that the vibe shift will be “Indie Sleaze“ a la Cobrasnake flash photography and Cory Kennedy sloppiness. I would love for this to happen since 9 year old me would have died to live out her fantasy this way but my bitter gatekeeping heart would hate to see it skyrocket back into the zeitgeist. This further proves that the trend cycles are getting shorter and shorter since this revival calls back to the short span of a decade. But anyways, what do you think the next vibe shift will be? Maybe subculture is too vast and the Gen Z flops are too sleepy to create a shift like the millennials did.

Cory Kennedy

The ultimate indie dreamgirls: Devon Aoki, Cory Kennedy, and Jeremy Scott

Thank you for reading this very chronically online ramble from your resident teenage existentialist that is swallowed by the culture. Time to get back to reading my Elena Ferrante and listening to Bright Eyes and Conor Oberst‘s sad little words.

xoxoxoox emi